Press Kit
Media resources, brand assets, and boilerplate copy for press coverage of Together | Side by Side.
Media Summary
Together | side by side is a bilingual policy platform that makes an evidence-based case for earned, checklist-based permanent residence pathways in Canada. The platform documents a specific governance gap: people already living and working in Canada on temporary status — who are verifiably employed, paying taxes, learning the language, and settling — lack a clear, predictable route to permanence.
Together | side by side is not a campaign site. It is a public-interest reference built to policy-institute standards, with cited sources, confidence labels, revision history, and bilingual parity in English and French.
Key Talking Points
- The gap: Canada relies on temporary workers who contribute to the economy, pay taxes, and build community ties — yet many have no straightforward path to permanent residence.
- The proposal: An earned, checklist-based pathway where meeting published criteria guarantees eligibility. No points race, no lottery, no unpredictable cutoffs.
- Evidence-based: Every factual claim on the platform is independently sourced and carries a confidence label (Established, Probable, Preliminary, or Under Review).
- Bilingual: Full English and French content, enforced by CI validation.
- Transparent methodology: All editorial standards, source registries, and revision histories are published and auditable.
- Open governance model: The platform documents its own editorial policy, confidence taxonomy, and content versioning standards.
Boilerplate Copy
Short (1 sentence)
Together | side by side is a bilingual, evidence-based policy platform advocating for clear, earned pathways to permanent residence for people already contributing inside Canada.
Medium (1 paragraph)
Together | side by side is a bilingual policy platform that makes a documented, evidence-based case for earned permanent residence pathways in Canada. The platform focuses on people already living in the country on temporary status who are working, paying taxes, and building community ties — but lack a clear, predictable route to permanence. Built to policy-institute standards, Together | side by side publishes cited sources, confidence labels, and full revision history for every claim.
Long (3 paragraphs)
Together | side by side is a bilingual policy platform that documents a specific gap in Canadian immigration governance: the absence of a clear, earned pathway to permanent residence for people who are already contributing inside Canada. The platform brings together evidence from government data, parliamentary records, academic research, and practitioner consultations to make a transparent case for checklist-based eligibility.
The core proposal is straightforward: if a person living in Canada on temporary status can demonstrate verified employment, tax compliance, language ability, and community settlement through a published checklist of criteria, they should qualify for permanent residence. No points race, no lottery, no opaque cutoffs — just a transparent, auditable process.
Together | side by side is built to policy-institute standards. Every factual claim carries a confidence label and is backed by cited sources. Content is published in both English and French, with bilingual parity enforced through automated validation. Editorial standards, source registries, and revision histories are fully published and open to scrutiny.
Brand Assets
Logo
The Together | side by side logo is a two-line wordmark: "Together" (Inter Medium 500) over "side by side" (Playfair Display Italic), accompanied by a Canadian flag accent. It is available in light and dark variants:
- Logo (dark text, light background) — for use on white or light backgrounds
- Logo (light text, dark background) — for use on dark or image backgrounds
Favicon
The favicon is the letter "T" with a maple leaf accent, set on a navy (#0a1929) background.
Typography
| Role | Font | Weight | |------|------|--------| | Brand name (line 1) | Inter | Medium (500) | | Brand name (line 2) | Playfair Display | Italic | | Headings | Source Serif 4 | Bold (700) | | Body text | Inter | Regular (400) | | Emphasis | Inter | Bold (700) |
Color Palette
| Color | Hex | Usage | |-------|-----|-------| | Primary navy | #0a1929 | Backgrounds, primary text | | Accent blue | #1d4ed8 | Links, interactive elements | | Canadian red | #dc2626 | Highlights, maple leaf accent |
Primary
Accent
Neutral
Usage Guidelines
- In text, use "Together | Side by Side" or "Together | side by side" (italic variant for editorial contexts)
- Do not abbreviate to "Together" alone, "TSBS," or "Together.sbs"
- Maintain clear space around the logo equal to the height of the letter "T" in the wordmark
- Do not alter the colors, stretch, or rotate the wordmark
- On colored backgrounds, use the light variant; on white or light backgrounds, use the dark variant
Contact
For media inquiries, interviews, or additional materials:
Email: contact@together.sbs
We respond to all press inquiries within 48 hours.